First Contact.

First Contact.

How do you convince the new pupil that you are the one? 

What is important to the learner?  They are expecting you(the driving instructor)to teach/coach them to be that good safe driving and pass the driving test, which is your goal too.  So how do you convince the pupil that quality driving lessons at your driving school if better than the one down the road.

Remember most of the time you could only get one chance to talk to the potential pupil which could be either by a phone call, text, e mail or Facebook.

• Do you tell them about your qualifications?  
• Do you tell them about all your customer reviews?  
• Do you offer a special deal to start with to tempt them? 
• Do you tell them about your excellent pass rate? 
• Do you sell yourself and your driving school?
• Does a lot depend on your area?
• Do you ask them to look at your website?

Even the recommendations from past pupils will ask you questions and your answer could convince them that you are the instructor for them or put them off.  In which case that is lost income.

Do you write down all your enquiries and look at how many are converted into new pupils. What is the percentage of enquires to conversion.  Is that improving or declining?